Sample Projects
LinkedIn Content Activation Campaign (Financial Services Industry)
Marketing Intern
Campaign Goal:
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Increase the brand awareness through Linkedin posts
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Drive visibility and understanding through clear, accessible social content
Content Type
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LinkedIn carousel post
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Supporting caption copy aligned with brand tone and compliance messaging
Results
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Increased post impressions by 19.1% (Mock metric)
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Increased reach by 9.8% (Mock metric)
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Increased engagement rate by 1.7% (Mock metric)
Superannuation Compliance
2026 Q1 Event Announcement
Practical Advice for 2026
Promotional post (Featured in the Daily Mail)
Global Market Expansion Simulation (Manufacturing Industry)
VP Advertising (Project-based)
Project Goal:
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Design and execute a data-driven global market expansion strategy within a simulated competitive environment, with the objective of identifying high-potential international markets, optimising brand positioning and pricing, and allocating advertising investment to maximise long-term profitability, market share growth, and return on marketing investment (ROMI).
Strategy Scope
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Conducted cross-market opportunity analysis to assess demand potential, competitive intensity, pricing sensitivity, and cost structures across international regions.
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Prioritised target markets and defined a phased expansion strategy balancing short-term revenue and long-term brand equity.
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Developed market-specific brand positioning and pricing strategies aligned with local consumer preferences and willingness to pay.
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Planned and optimised advertising investment across multiple markets, managing budget allocation to maximise media efficiency and growth impact.
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Monitored performance indicators including market share, contribution margin, cash flow, and ROMI, adjusting strategy in response to competitive dynamics.
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Led iterative optimisation cycles, reallocating spend and refining strategy based on performance data and market feedback.
Results
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Maintained #1 market position across five consecutive quarters through disciplined advertising allocation, market prioritisation, and performance-led optimisation decisions.
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Delivered top 10% global performance by balancing growth, profitability, and competitive response across multiple international markets.
1st Place Badge
Top 10% Worldwide Badge
Brand Activation and Promotion Campaign (Beauty Industry)
Digital Marketing Consultant (Project-based)
Campaign Goal:
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Develop a digital-first market entry strategy for rhode entering Australia, with the objective of building early brand awareness, educating local consumers, and driving initial conversion through culturally localised digital channels.
Content Type:
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Full-funnel digital content strategy, including:
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Short-form social video content (TikTok, Instagram Reels, YouTube Shorts)
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Educational and product-led content tailored to Australian climate and consumer behaviour
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Influencer and user-generated content (UGC)
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Paid media creatives (social ads and Google search/display ads)
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Lifecycle email marketing content (welcome, abandoned cart, post-purchase)
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Results:
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Delivered a structured digital market entry plan covering positioning, content strategy, channel selection, and a 90-day launch roadmap, supported by defined KPIs and performance measurement frameworks for the Australian market.
Cover Page
TikTok Challenge
Google Display Ad
New Market Entry Announcement (Instagram)
Google Search Ad
Landing Page
Visual representation of campaign strategy and creative concepts. No proprietary data is disclosed.
All images are generated using AI prompts
Brand Activation and Promotion Campaign (Hi-Tech Industry)
Marketing Consultant (Project-based)
Campaign Goal:
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Develop a strategic brand campaign to support Gravity Industries’ entry into the Australian market by positioning jetpack flight as a premium, high-status experiential offering and building awareness, consideration, and early adoption among affluent Australian consumers.
Content Type:
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Full-funnel digital content strategy, including:
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Integrated brand and campaign assets, including:
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Digital-first brand storytelling and campaign concept development
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Social media content and short-form video concepts
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Experiential event concepts and pop-up activation content
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Influencer and creator collaboration concepts
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Website and landing page mock-ups
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Email marketing content (welcome emails, newsletters, follow-ups)
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Sales scripts and outreach messaging
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Results:
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Delivered a full-funnel brand campaign strategy for Gravity’s Australian market entry, including positioning, target segmentation, creative executions, channel strategy, and an execution roadmap designed to drive awareness, engagement, and early trial for a high-involvement experiential product.
Cover Page
Awareness Stage_Australia Open
Awareness Stage_Jetsuit Race
Awareness Stage_F1
Consideration Stage_Carnival
Consideration Stage_Pop up events
Outreach Email
Conversion Stage_Referral Program
Conversion Stage_Free Trial
Conversion Stage_Gender Reveal Party
Visual representation of campaign strategy and creative concepts. No proprietary data is disclosed.
All images are generated using AI prompts
B2B Client Acquisition Campaign (AI SaaS Industry)
Marketing Intern
Campaign Goal:
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Support B2B business development by generating qualified client interest through outbound email marketing for an AI-focused company, within a short timeframe.
Content Type:
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Outbound email marketing campaign including account research, messaging development, and response handling.
Results:
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Supported the acquisition of 8 qualified B2B clients in one month, and increased the goal by 30%. Clients' industries include chemicals, semiconductors, PCBs, and more.
Visual representation of campaign structure. No proprietary data is disclosed.
Image is generated using AI prompts